When we first audited their ad account, we found that the previously run ads weren’t focused on hooks, angles, and compelling reasons for people to take action. There had been no systematic testing or patient feedback incorporated into the ads strategy.

The ads were also directing to a page on the website that wasn’t converting into forms filled or calls to the practice. We provided our proven landing pages that work consistently for dentists to book appointments.

Further in the auditing process we discovered that patients weren't receiving much and often not any follow-up, which was causing frustration for patients and lost opportunity for the practice. We immediately advised that regardless of who they proceed with they should call every lead or opportunity that is presented to the clinic with a proven approach to turn interest into patients in chairs. 

When we took over the ad account, we immediately launched our proven Facebook™ Ads Formula and began testing hooks based on patient feedback and quickly found the one that resonated most with their audience. We then launched all ads focused on the copy and creative that converts strangers to leads when sent to our proven landing page.

Any small amount of follow-up happening required too much time spent on unqualified leads because there was no system to qualify them. We first installed our proven Patient Generating System directly into their business so that we could not only bring in leads, but also qualify them immediately with our Quick Qualifier System and book them into an appointment with our Appointment Maximizer System.

We installed our own appointment setter into their practice to make sure no qualified leads slip through the cracks and any leads that didn't immediately book went into our nurturing system to book later. The practice's staff got to focus on serving their patients without having to make any sales type of appointment setting calls.